Adverts
When you advertsise a job it lets potential candidates know what you are looking for and what skills those candidates need to have to apply. You are potentially "selling" your business and the reputation that you hold within the market place in order to attract the right people. Adverts cost money so it is important that you place them in the appropriate place to attract the appropriate candidates as well as ensuring that you comply with current legislation and you do not discriminate in any way.